Maze Theory



Latest news

Our team regularly attends industry events to talk about developments in the world of VR entertainment. Take a look below for studio news, event and media coverage.


Variety - 25. 03. 2019

‘Peaky Blinders’ Virtual Reality Game Will Pitch Players Into the Action

Peaky Blinders fans will be able to join the gang – virtually – in a new VR game that will allow players to interact with characters from the hit series. Start-up immersive studio Maze Theory teamed with the show’s producers and is making the game, which will launch in 2020.

Artificial intelligence technology means characters will respond to players’ gestures, movement, voice, sound and body language in the game, and that each player will have a different experience and be totally immersed in the Peaky Blinders world.

Players will be tasked with infiltrating a street gang and undertaking a covert mission. They will come face-to-face with new and existing characters, and be able to explore iconic locations from the show.

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AIXR - 15.03.19

Innovating and Evolving the Next Generation of VR Gaming

Russell Harding
Creative Director, Maze Theory

As an industry veteran, virtual reality is one of the most exciting developments I have seen in gaming. Now, more than ever, rapidly developing technological capabilities are offering opportunities for gamers to experience a virtual adventure in the most awesome and life-like ways. It’s a whole new level of gaming and entertainment.

VR is everywhere, with signature releases from leading console brands to virtual reality experiences at theme parks and tourist attractions. Consumer spend on VR is set to hit $11.2bn by 2020 with headsets accounting for $7.9bn and VR entertainment $3.3bn. (IHS Markit, Sept 2016). By 2021, global revenues are expected to reach a staggering $74.8bn (Greenlight Insights, April 2017) The landscape for VR is constantly shifting, but investment is still being ploughed into the immersive industries, and analysts continue to predict the “hockey-stick moment” of mass adoption to occur within the next few years.

It’s a serious business and here’s why.

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Two industry veterans from publishing giants Sony and Activision have banded together to found a new VR-focused company called Maze Theory. The gaming studio is looking to “redefine the virtual reality experience”, according to the press release. Co-founder Geoff Heath OBE has over 40 years experience in the industry, having founded and run Activision as European MD. Joining Heath is Mark Hardy, who spent years at PlayStation as marketing director, where he helped launch the PlayStation 3 and PlayStation Network in Europe.

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Remember your first steps in VR? I know I do: they were in Cloudhead Games’ The Gallery, and I was afraid I might accidentally step on virtual broken glass and cut my foot. It was one of those rare moments in that, just for a fleeting second, I was fully immersed in the world around me. The ability to walk played a big part in that. Launch-era VR was full of these kinds of revelations, from the haunted square spaces of Chair in a Room to the frantic freedom of Job Simulator. Sadly, you don’t really see much of it anymore.

You can understand why; the reality is that many of us don’t have enough open space to make full use of room-scale tracking, at least not without breaking a mirror or two. For now, the industry seems to be settling on functional — if less-immersive — smooth locomotion as an alternative. Maze Theory hasn’t forgotten the magic of room-scale VR, though, and it’s exactly what makes The Vanishing Act so enticing.

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